Crown of the Continent Tourism Gap Analysis

Date: 2009-2010

EcoPlan worked with the Tourism Product Development Branch of Alberta Tourism, Parks, and Recreation to conduct a gap analysis related to tourism products, services, and infrastructure in the southwest region of Alberta. This involved extensive research and analysis surrounding tourism market trends, visitation trends, and sectoral demands associated with tourism. This project identified opportunities for establishing Alberta’s Crown of the Continent as a world class “geotourism” destination, using a strategic planning and decision‐making process that engaged stakeholders from governments, communities, private sector interests, and First Nations in the area.