EcoPlan was engaged to identify and assess tourism opportunities in the rural Kalyna Country region of Alberta. The project began with an inventory of existing tourism resources, current market trends, and existing strengths and weaknesses. A multi‐stakeholder decision process was used to determine priorities and objectives for tourism development. These strategic priorities provided a ‘blueprint’ for moving forward with tourism development in the region. Following this, EcoPlan conducted an assessment of tourism development opportunities, a regional market analysis, and an organizational structure analysis to determine the appropriate strategy for tourism development in Kalyna Country.